Alchemy

Alchemy is a multi-platform residential workshop, designed to foster collaborations between traditional and digital media companies in order for them to succeed in 360 commissioning. Supported by Vision and Media, together with the NWDA, 16 companies - eight from broadcast television; eight from the interactive, games and the mobile sector - are given access to high level advisors and commissioners, working together to effectively compete for new business in the multi-platform world.

This is an annual award. The next round will be later in 2008.