Northwest Vision and Media, create the bigger picture
Jess' Specialist Subject in TV
THIS
time
last
year,
when
Jessica
Houghton,
17,
was
trying
to
decide
between
college
or
looking
for a
job,
she
had no
idea
how
the
future
would
turn
out.
At
school
her
specialist
subject
had
always
been
media.
But
she
had no
idea
that
interest
would
eventually
lead
her to
a
stint
in
TV’s
famous
black
chair.
“I’ve
been
working
on
Mastermind!”
confides
Jess,
who is
one of
only
20
media
apprentices,
chosen
to
take
part
in the
UK’s
first-ever
Advanced
Apprenticeships
in
Media
Production.
Designed
specifically
for
people
who
wouldn’t
usually
get
the
chance
to
work
in TV,
some
of the
biggest
names
in TV,
including
the
BBC,
ITV
Granada,
Lime
Pictures
and
the
Red
Production
Company,
joined
forces
to
offer
16-22-year-olds
the
chance
to
take
part
in
this
first-ever
media
apprenticeship
scheme.
Devised
by
Northwest
Vision
and
Media,
which
works
on
behalf
of the
TV,
film
and
digital
content
industries,
together
with
the
BBC,
Skillset,
BECTU
and
the
Learning
and
Skills
Council,
nearly
300
Northwest
young
people
originally
applied
for
the
apprenticeship
scheme.
But as
Jessica
admits,
she
very
nearly
missed
the
deadline.
“I
didn’t
plan
to
apply
for an
apprenticeship
because
the
scheme
was
only
launched
last
summer,
and by
then
I’d
sort
of set
my
heart
on
going
to
college,”
explains
Jessica,
a
former
pupil
at
Bedford
High
School,
Leigh.
Two
days
before
the
deadline,
however,
Jessica’s
careers
teacher
sent
her a
letter
about
the
new
apprenticeships.
Even
then,
Jess
wasn’t
convinced.
“It
was
only
when
my dad
read
all
the
details
and
said
it
sounded
like
such a
great
opportunity
that I
decided
to
apply.”
In
August,
Jess
made
it to
the
short-list
of 70
people
invited
to an
assessment
day
the
BBC.
“Because
the
scheme
was so
new, I
think
even
the
people
running
the
assessment
day
were
nervous
–
none
of us
had
ever
done
anything
like
it
before,
so we
didn’t
know
what
to
expect,”
says
Jessica,
who
was
asked
to
come
up
with
her
idea
for TV
programme,
and
pitch
it to
her
peers.
“I
was
really
nervous,
but
gave
it my
best
shot,”
she
says.
And it
was
enough
to
clinch
her a
prized
place
on the
paid
apprenticeship
scheme
–
though
she
still
waited
a week
before
accepting.
“I
wanted
to
wait
for my
exam
results
before
making
a
final
decision
about
my
future,”
she
explains.
Her
results
were
good
enough
to
allow
her
into
college,
but
Jess
opted
for
the
apprenticeship
instead.
“When
I
really
thought
about
it, I
realised
the
apprenticeship
opportunity
was
too
good
to
give
up,”
explains
Jess.
Starting
in
September
2007,
Jess
and
her
fellow
trainees
spent
the
first
three
months
of
their
apprenticeships
at
college,
studying
for an
Industry
Induction
Certificate.
During
her
time
at
college,
Jess
was
put in
touch
with
an
industry
mentor,
Christine
Kenrick,
a BBC
Entertainment
Talent
Manager.
They
met
every
two
weeks
to
talk
about
Jess’
progress,
and it
was
Christine
who
helped
Jess
secure
her
first
placement
at the
BBC.
“I
couldn’t
believe
it
when I
was
asked
to
work
on
Mastermind,”
confides
Jess.
“I’d
watched
the
programme
before,
but
suddenly
I was
actually
working
within
the
Entertainment
Department
that
produces
it.
“I’ve
done
so
much
in the
time
I’ve
been
here,”
she
says.
“To
start
with I
sat in
on the
contestant
auditions
and
took
notes,
then I
did
general
admin
tasks,
putting
contestant
packs
together,
and I
went
on to
help
find
new
audiences
for
new
programmes.
“I’ve
even
done
some
research
and
writing
the
questions
for
the
Mastermind
online
quiz.
And
I’ve
watched
every
single
episode
recorded,
so I
know
all
the
answers
to all
the
questions
–
I’ll
be
able
to
show
off
when
it’s
eventually
broadcast!”
And
it’s
not
just
Mastermind
that
Jess
is now
an
expert
on.
“I
got to
work
on
Crimewatch
for a
day,”
she
explains.
“I
had to
meet
and
greet
the
actors
who
were
taking
part
in the
reconstructions,
help
them
fill
in
forms
and
take
their
photograph,
then I
watched
the
auditions
and
even
helped
the
director
choose
which
actors
to
use.”
The
Mastermind
placement
has
certainly
broadened
Jess’
awareness
of the
industry,
showing
her
just
how
many
opportunities
there
are.
At
school
she’d
done a
BTEC
first
diploma
in
media,
which
included
some
editing/post-production,
and
which
she’d
really
enjoyed.
And at
college,
when
the
apprentices
were
asked
to
make a
short
film,
she
opted
to
edit
it,
rather
than
getting
involved
in
pre-production.
“But
since
I’ve
come
here
and
done
Mastermind,
I’m
becoming
really
interested
in
pre-production.
It’s
really
opened
my
eyes
to all
the
other
possibilities
out
there,”
she
confides.
After
another
stint
in
college,
Jess
started
her
second
placement
at
Sumners
in
Whitworth
Street,
Manchester,
further
exploring
her
interest
in
editing.
In
all,
she’ll
complete
five
placements
during
the
18-month
apprenticeship.
Several
of her
friends
are,
understandably,
envious
of her
apparently
glamorous
job.
“I
think
some
have
found
that
college
isn’t
as
exciting
as
they
thought
it
would
be,
and
they’re
getting
tired
of the
homework
side
of
thing,”
she
says.
Jess,
meanwhile,
is
loving
her
apprenticeship.
“My
dad
has
told
me
he’s
so
proud
of me
and
what
I’m
doing,
and my
boyfriend,
Phillip,
has
been
brilliant.
He
really
encouraged
me to
accept
the
apprenticeship,
and
I’m
so
grateful,
because
I
think
it’s
definitely
the
best
move
I’ve
ever
made,”
she
adds.




