Acclaim For Academy

THE region’s first Digital Academy has been held in Manchester, with some participants now in talks with independent production companies to develop their ideas.

Organised by Northwest Vision and Media, which works on behalf of the region’s TV, film, radio and digital content industries, the three-day Digital Academy was designed to accelerate new ideas into the marketplace. Less than a week later, two delegates have already been asked to further develop their ideas for Hat Trick and Multi Media Arts. And a third indie, All Out Productions, is also planning to hold further talks with participants.

After a series of live briefs were set by some of the region’s top production companies, hopefuls from across the region submitted their proposals. Short listed candidates were interviewed by an industry panel, with 10 participants chosen to take part in the Academy.

From directors to script writers to digital talent, participants were able to hone their own talents, and learn others skills, too. James Kelly was one of those chosen to take part. The experience, he says, completely changed his outlook on the industry.

“I feel like I’ve been walking through a forest and suddenly come out onto an open field,” says James. ”I learnt a lot about the learning process and learnt from other members on the course. It’s changed my ideas, and there are lots of things I’ll be following up.”

Emma Worthington, of October Films, led the students through ‘Development Hell’ and Stuart Nolan, of Hex Induction, introduced delegates to the new world of NABC – Needs, Approach, Benefit and Competition, a pitching technique used by the BBC.

Rose Bugler admits the Academy taught her a lot. “We worked so hard, but it was worth it,” says Rose. “I’m so pleased I’ve done it. I’ve put together a presentation and pitched it!”

Although the Academy has now ended, many of the participants are still working together on their ideas, and will continue to develop them. “We’re thrilled with the way the Academy brought out the best in everyone’s ideas,” says Lynne McCadden, Managing Director of Northwest Vision and Media.

“The Academy helped to uncover some of the region's top digital talent, and hopefully work will continue to support the creation of new content production for the media industry.

“This was a unique venture for us, but judging by the reception the Academy received from both participants and the industry, I’m hoping it will be the first of many,” she adds.