Northwest Vision and Media, create the bigger picture
A passage to India for Alan
ALAN'S PASSAGE TO INDIA
NORTH West Vision is to send Film Officer, Alan Saywell, to India on March 26 to represent the Northwest at Frames, the hugely important Mumbai trade festival.
“Although the Northwest has had a lot of interest over recent years, we want to strengthen our relationship with the Indian market and get production companies to film here. I’ll be spending five days in India, visiting the Frames industry festival, which is the biggest global convention in Asia,” explains Alan.
Representatives from across India’s media and entertainment industry will be at Frames, and Alan intends to spread the word about what the Northwest has to offer.
“If we can get more Indian production companies to come here then it boosts our visitor economy and there’s a increase in local spend, which benefits the surrounding community,” says Alan, who was instrumental in encouraging Hopping Mad to choose Cumbria as its main location for the recent Miss Potter feature film.
“The success of Miss Potter has had a huge knock-on effect in terms of cultural tourism in Cumbria,” says Alan. “I’m sure that the Indian market has been impressed by the magnificent scenery seen in the Miss Potter film, and hopefully it will inspire them to think of us when planning future films.
“Cumbria would be ideal for the dream sequences loved by the Bollywood audience, as we have such beautiful, majestic scenery. However, as the recent Bollywood production at Manchester United’s ground proved, we’ve also got endless other Northwest locations which are just as stunning and impressive.”
Earlier this month, India-based, Aim Productions, spent two days filming at the Manchester United football ground for the Bollywood feature film, Goal, due for release later this year.
However, North West Vision, the film, TV and digital media development agency for the Northwest, hopes that Goal will be the first of many more Bollywood productions to come to the region.
“We’re hopeful this film signals the start of a
whole new production base for the Northwest,” says Alice
Morrison, Chief Executive of NWV. “We have so much to offer
the Bollywood market.”
